哀家的report.....累到吐血。。。
哀家好辛苦啊。。。。。。:throwup::tears:Introduction
Company name: Dragon Edge Travel Agency
Website address: www.stop2222.myetang.com
Property: Combine of B-2-C E-commerce and traditional tourism business
Area: Inside China mainland. So far, 5 provinces (cities) have been open out, include Beijing, Hebei, Jiangsu, Sichuan and Tianjin.
Personnel: Cici Luan—Tour guide of Jiangsu
Ida Nie—Tour guide of Sichuan; Website designer
Jessica Liu—Tour guide of Hebei; Civil servant
Nancy Liu—Tour guide of Tianjin; Civil servant & Accountant
Yaya Huang—Tour guide of Beijing.
Target customer: Small group of English speaking country tourists or foreign tourists who prefer English tour guide.
In this report, we will give the general idea of the Strategic Development, Business process, Analysis of Market, Management Policy, Analysis of Competition of the Dragon Edge travel agency.
Strategic Development
China is a big big treasury of tour resources. It also our responsibility to introduce our home land to the world to make it more open and well known. We choose internet as a channel to start our tourism business for the following reasons:
1. Tourism is a business, which contain large sums of business. The view scenes of China is not private for anybody, that means, it’s free for us to get the information, descriptions and other introductions of the view scenes. The most big and convenient database of the tour resource are in the internet.
2. Since we are five college students, we can’t get big investment to install our assets, such as offices and other necessities of a traditional business. E-business required the least investment than any other types of business.
3. Internet is a very convenient way to make our travel agency well known. Since our target customers are from overseas, not local people, it’s a best way to attract our potential client’s attention by using internet.
However, it cannot be a completely e-commerce because it need face-to-face interaction to finish the case. We should go to the front line, really contact the customers when they arrive. But before that, all the things can be done in the web, so it’s a combine of traditional business and e-commerce.
We don’t aimed on a whole big area of the tourism market but the specific part of it. The website we created is the platform for us to communicate and investigate the clients and market. Our knowledge of our hometown and English speaking skills is our competitive advantage that makes this business a good choice of us.
Business Process
We divided our business process into 4 parts including input; process; output; feedback. 3 parts are down in through the website, including input, output and feedback. However the process part is the part the most important part of our business that we offer our service and have face-to-face interactions with our client.
To know the procedurals, see the following structure:
The Business Process
Input Output Process Feedback
Website creating Questionaire
Information from public resource Website Face to Face tour guide service E-mail
Knowledge of hometown
Management Policy
Much different management: Electric commerce and Face-to-face
Electric commerce: The consumers know the scene, local culture and tradition on the web side. Receive e-mail in the internet and feedback by it. And also we will give consumers some advices about the best travel time and the reasonable quotation.
Face-to-face: Our tenet is servicing consumers. The guides bring the consumer to the places not absolute traditionally. There are two different choices for the consumer. One is in Saturday, Sunday or both two days usually. The second is in the summer or winter vacation--the popular and best times in China. The price list is follow:
Price List--I
Time People One Day Tow Days Three Days Four Days
One RMB 918 RMB 2,976 RMB 4,867 RMB 6,828
Price List--II
TimePeople Five Days Six Days Seven Days
One RMB 8,806 RMB 10,579 RMB 12,356
This price is for one person. If the group has more than one people you can use the price times the number of people. Also it’s the approximately price and will change without announced!
Recent Status and Conclusion
Our investment is RMB 120 to rent 20M cyberspace for 1 year. We establish the website from 23rd, April. So far we have no client and no revenue. We got 10 answers of questionnaires, 8 from France and 2 from New Zealand. 5 potential French traveler intend to go to Sichuan for 3 days—5 days, 3 of them intend to go to Beijing. Both of the New Zealanders show their interest in going to Beijing for 3 days. The click ratio is 1,446 (until 16 May, 15:30).
Reference From The Public Tour Website
Forbidden City: http://www.connectedglobe.com/jvt/china6.html
Great Wall (Beijing): http://www.connectedglobe.com/jvt/china9.html
Summer Palace: http://www.connectedglobe.com/jvt/china10.html
Tiantan Park: http://www.connectedglobe.com/jvt/china7.html
Jixian: http://www.chinaetravel.com/province/pr03.html
Tianjin: http://www.travelchinaguide.com/cityguides/tianjin/index.htm
Jiuzhaigou: http://china.tyfo.com/int/travel/sc/jzg.htm
Wolong: http://china.tyfo.com/int/travel/sc/wl.htm
Mt. Qingcheng: http://china.tyfo.com/int/travel/sc/qc.htm
Chengdu: http://china.tyfo.com/int/travel/sc/cd.htm
Three Sus Temple: http://china.tyfo.com/int/travel/sc/ss.htm
Mt. Emei: http://china.tyfo.com/int/travel/sc/em.htm
Bamboo Sea: http://china.tyfo.com/int/travel/sc/zh.htm
Lianyungang: http://www.travelchinaguide.com/cityguides/jiangsu/lianyungang/
Zhenjiang: http://www.seu.edu.cn/EC/english/jsqt3.htm
Nanjing: http://www.seu.edu.cn/EC/english/jsnj.htm
Wuxi: http://www.seu.edu.cn/EC/english/jsqt1.htm
Suzhou: http://www.seu.edu.cn/EC/english/jsszjz.htm
Chengde: http://www.chinavista.com/travel/hebei/chengde.html
Qiaoshan Greatwall: http://www.chinavista.com/travel/greatwall/greatwall.html
Qinhuangdao: http://www.chinavista.com/travel/hebei/qinhuan.html
Shijiazhuang: http://www.chinavista.com/travel/hebei/shijia.html
Cangzhou: http://www.chinavista.com/travel/hebei/cangzhou.html 别说要看翻译版的，我打人了啊。。。。。。我容易吗我。。。。。。 No Value Chain,
No SWOT Analysis
No Recommendation
No Conlusion
You lose 4important elements in your report. 哎哟，姐姐，要求不要太高了，我一个人做6人份诶。。。。。。实在是太恐怖了。。。。。。
回复 #3 totox 的帖子
突然发现今天我才能够反驳，这个并不是business plan，以上四个部分都不需要，这是mis作业。
不懂装懂原来很瓜，哈哈。 停2也回来了...HUG. 楼上也换头像了。真好！ 我写report每次10-20页，每写一个report要读完一整部书。一个学期写了六篇。我坚强地活下来了。
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