Red Apple is the brand of choice for cigarette smokers in almost all of Tarantino's films that he's written and directed. Butch Coolidge (Bruce Willis), Mia Wallace (Uma Thurman) and other characters smoke them in Pulp Fiction; Ted the Bellhop (Tim Roth) smokes them in Four Rooms; they're seen on the Gecko Brothers' car dashboard in From Dusk til Dawn and The Bride (Uma Thurman) walks past an advertisement for them in Kill Bill Vol. 1. We can also assume that Mr. Pink (Steve Buscemi) smokes one in Reservoir Dogs when Mr. White offers him a cigarette (though he never lights his own).
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